More than a year ago, in an official post on Google Inc’s official blog (http://googlepublicpolicy.blogspot.com/2010/12/making-copyright-work-better-online.html), Kent Walker, General Counsel of the most famous online search engine, published a list of 4 main objectives Google planned to pursue during 2011, to better ensure copyright protection.
Here’s a brief recap:
1. Decreasing takedown times for unauthorized copyrighted material published online on any Google product (starting with the Blogger platform and, of course, search results), to 24 hours from a detailed and reliable Dmca complaint, realizing appropriate tools to make both notice and counter-notice processes easy for users.
2. Actions to prevent piracy-related terms and websites from the search engine’s “autocomplete” function.
3. Improvement of anti-piracy controls in the Ad-Sense program, so to avoid presence of google-powered banners on piracy websites and illegal applications on Google Market.
4. Removal of authorised-preview function for piracy websites on search engine results and promotion of websites containing legal contents.
A few days ago, on december 19th 2011, Ifpi and Riaa, the main international and american associations promoting protection and enforcement of copyright for art and music, redacted a document to comment Google’s progress in such scoreboard (full document here: http://www.ifpi.org/content/library/Google_update_111219.pdf).
The document contains mainly negative remarks, on all four objectives:

1. Dmca specific tools to help copyright owners fight piracy are still too unorganized and unreliable. As for the effective takedown times, they are way too slow: a removal procedure can take up to weeks;
2. Autocomplete in Google search engine still shows terms often related to piracy (“free mp3”, “dvdrip”, etc.);
3. Anti-piracy controls to bar access to Ad-Sense program have been intensified, but the system still can’t guarantee proactive removal of “Google-powered” banners: both associations report, in particular, that even if piracy-related applications have been expelled from “Google Market”, they are still distributed on unofficial channels, gaining financial support from Ad-Sense banners;
4. As for authorised-preview functionalities on search results, Ifpi and Riaa report a substancial inertia of Google, against all requests, made from notorious websites in the copyrighted music industry, to have priority boost on search results’order, so to promote legal access to media contents.

The document goes on providing a list of suggestions for Google to adopt, to actively and effectively pursue the above cited objectives, concluding with a funny “Stop the Self-Serving Alarmist Rhetoric and Engage in Constructive Dialogue” remark: we will see if the company based in Mountain View will pick up even this last suggestion, or keep going on its own road.

Enzo Mazza, Chairman of Fimi, so quoted to us on Google’s intents: “Many pledges, few serious facts”