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(I.) furnish a set of updated data and accurate analyses to stimulate focused reflections on the central role of audiovisual industry (special attention to be paid to television as it “media-morphs” into "tv 3.0", a conventional term to indicate the hybridization resulting from the merger between the TV and Web), in the overall framework of the "creative industries", and in terms of National economic and social development.
(II.) discuss that in order to ensure a sound development of the creative industry, the rights of authors and publishers (in the widest sense of the term, including television broadcasters) should be safeguarded – by implementing and maintaining one of the fundamentals of the system, namely copyright, and forgetting the "manna myth " and the "free culture" (i.e. gratuitous) utopia. If we want to stimulate quality content production, multimedia convergence and multiplatform integration must be based upon solid foundations able to guarantee economic returns for the system.
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